Palladium Jewelry: Next Big Thing

An interesting thing to come out recently in Las Vegas jewelry shows this year is that the jewelry and fashion consumers in the United States soon overwhelmed by the advertising of palladium jewelry.

Palladium Alliance International is investing $ 8 million in advertising and marketing to promote the metal used in fine jewelry for U.S. consumers, according to published reports. Pamela Anderson, Kelly Osbourne and Rose McGowan will be the face of the campaign, scheduled for launch in September. Celebrities recently participated in a photoshoot directed by fashion photographer Sante D'Orazio. Grand consumer fashion magazines in the United States, such as Elle, InStyle and W is the theme of the campaign, but it will also include digital components and social media.

Palladium jewelry needs no introduction in China, the metal was very popular with consumers for many years. However, in the United States, people are largely ignorant of the use of metal jewelry. Its most popular use of earrings by men wedding bands. This campaign is trying to change this lack of knowledge, focusing on many of the properties of metal jewelry, as it is naturally white, light, precious, rare and durable. This makes it a suitable substitute palladium for a lot of expensive white metals like white gold, which is not naturally white, and platinum, which most closely resembles.

But these days, the price of palladium bit complicated. Palladium is currently trading for about $ 770 per ounce, far less than platinum at around $ 1730 and gold at about $ 1510. But the precious metal, mainly used for catalytic converters on cars that are twice as expensive as it was in 2006 when the PAI was first formed. One of the main selling points of palladium in the first days of his promotion was its low cost relative to platinum and gold. But even if this is true, it is not even that it once was.

As I mentioned before, the palladium market was launched in the United States in 2006 and PAI was occupied in the field of jewelry used to working with precious metals (for example, it requires specific welding and casting) and consumers more of what you know, the world economy almost collapsed, putting the company in a state of uncertainty.

But now, the PAI is back and stronger than ever. Managing a lot of marketing and advertising campaign in September consumer Ellen Fruchtman Fruchtman Marketing PAI, Toledo, Ohio-based marketing company specializing in the jewelry industry.

EPI works closely with renowned designers such as jewelry Etienne Perret, Michael and Cynthia Renee Bodanza. In a recent coup, the organization has worked with renowned fashion designer, Vivienne Westwood, to create a line of palladium jewelry. The result was the "Get a life," palladium jewelry collection, with actress Christina Hendricks, such as the face of the collection.

But the big push will be in September, when consumers will be able to embrace palladium jewelry like never before.