Europe's heritage jewelry

Buy disposable jewelry was all about how he looked, but no more. European consumers have less money to spend, therefore, have become more demanding on the jewelry they spend their money. Taste of jewelry in the region is dictated by a number of factors, including higher precious metal prices force many retailers to pass on costs to their customers through price increases, and ethical concerns about the supply chain precious metals and gems to pull the top of all the public agenda, which means that consumers are now looking for different things from the jewelry they buy.

Consumers in the European market for jewelry mature now want their jewelry to be more than an expression of wealth and status, they want to be completed with an interesting story behind that can take advantage of explaining to others. Therefore, vintage-inspired line of jewelry brands and heritage are very popular among buyers eager for a piece of the story of a brand.

Parisian jeweler Van Cleef & Arpels, which is owned by LVMH luxury French, took the lead with his last series. The Alhambra and the sweet vintage collections, which are made on the evolution of gold rose, were inspired by the iconic design of the brand Alhambra 1968. The reason so that is supposed to bring the user good luck, health, fortune and love.

Spanish jeweler Carrera y Carrera is also reaching out to consumers who want jewelry that has a story to tell with his latest collection, Mediterráneo, which is led by the American model, actress and socialite Olivia Palermo. The yellow gold, white gold and diamond collection plays on the heritage of the Mediterranean and the myths of goddesses and nymphs, who lived in its waters.

The label indicates that the epic tales have inspired each of the lines in the region. Actaea line was inspired by the beautiful nymph malignant watching over sailors while Afrodita supposed to be the epitome of tender love, on the banks of a calm sea, Calipso is a symbol of passion and desire of Odysseus Atenea heroic and was inspired by the ancient goddess.

Meanwhile, the Welsh Clogau Gold http://www.cartiershop.org brand saw its popularity skyrocket because of its own heritage. While the brand has always been popular for its rare Welsh gold, as the Duchess of Cambridge, Catherine Middleton had his covenant made in the demand for rare metals has increased considerably. The label has cleverly cashed in his royal connections with one wave of themed products monarchy, which was a hit with customers worldwide.

Jewelry brands that want to enter or increase their market share should be aware of this trend as a legacy and vintage inspired pieces. Consumers 'tastes' have matured over the area and versatile, and buyers are now looking for good style and substance.